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# How to set up Geo Targeting for the popup?

| **Before starting the setup of the display rules for your popup, it is assumed that you have already [embedded the popup](https://help.popupmaker.com/en/article/how-to-add-a-popup-to-your-custom-website-arp8an/) into your website, or [attached via the plugin](https://help.popupmaker.com/en/category/plugins-and-extensions-1s4euao/) you are using connected to Popup Maker service.**

| **Plus, make sure you have selected at least one [opening event](https://help.popupmaker.com/en/category/popup-opening-events-2s1enc/) for your popup.**

In the **Display** section of the Popup Maker editor with Geo Targeting option, you can Include or Exclude specific countries that can see the popup.


![Set geo targeting for the popup](https://storage.crisp.chat/users/helpdesk/website/827841c5a93da800/set-up-geo-targeting-for-popup_1w3oldh.png)

If you choose
**Include** - The popup will be shown only to the selected countries.
**Exclude** - The popup will be shown to all the countries, except your selected ones.


![Geo targeting country list](https://storage.crisp.chat/users/helpdesk/website/827841c5a93da800/geo-targeting-country-list_1qafkng.png)