> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.popupmaker.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# How to connect and use Google Analytics in Popup Maker?

Google Analytics integration allows tracking the effectiveness of your popups, individually, and use the data to increase the conversion on your site.
This powerful marketing analytics tool will grow the engagement on your site and you'll collect more subscribers and shoppers on your site.
The analytics system allows you to track the popups by their triggering events: On load, On click, On hover, On scroll and On exit.


# Analytics Setup and Tracking 
To start the usage of the Google Analytics integration, go to the **Integrations** section of your Popup Maker account and **"Activate"** the Google Analytics.


![Popup Maker Google Analytics Setup and Tracking](https://storage.crisp.chat/users/helpdesk/website/827841c5a93da800/analytics-setup-and-training_1d7wgtw.jpg)

Now you should Set your Google Analytics account number to start the usage of the integration.


![Popup Maker Google Analytics Options](https://storage.crisp.chat/users/helpdesk/website/827841c5a93da800/popup-maker-google-analytics-o_71flpx.jpg)

After you have set your account number and saved the changes, go to your **Dashboard** and create/edit a popup.
In the options bar of your popup, you'll find **Google Analytics**, click to open the sub-options.
Check the **Enable analytics** option and **select the actions for tracking** of your popup statistics. (you must do this for each popup separately)


![Popup Maker Google Analytics Overview](https://storage.crisp.chat/users/helpdesk/website/827841c5a93da800/google-analytics-overview_jao9of.jpg)

Go to your **Google Analitycs** account to see the tracking results of your popups.
In the Behavior section of your account, select **Events -> Overview** to check the results of your popups effectiveness.

![Google Analytics popup overview](https://storage.crisp.chat/users/helpdesk/website/827841c5a93da800/google-analytics-popup-review_1922ocv.jpg)